- What is an affiliate program?
- What is AssocTRAC 4.0?
- How do I know if starting an affiliate program is right for me?
- How will using AssocTRAC benefit my affiliates?
- Isn’t starting an affiliate program complicated?
- What if I decide AssocTRAC isn’t for me after I’ve started using it?
- If a visitor doesn’t buy anything at first, but returns later and makes a purchase, will the referring affiliate still earn a commission?
- Can an affiliate earn commissions for multiple products that I sell on separate order forms?
- How easy is it to add products to AssocTRAC and begin tracking sales?
- Can I add new products to my database manually?
- Will AssocTRAC’s payment system work with my current bookkeeping system?
- Can I calculate commissions based on a percentage of the sale price?
- Can I credit an affiliate if they refer a sale by phone or fax?
- Some people avoid clicking a link on a web site if it’s obviously an affiliate link. Are there ways my affiliates can get around this?
- Can I communicate with my customers or affiliates through AssocTRAC?
- Can I download a mailing list of my affiliates?
- Will my customer or affiliate information be used for promoting your products or sold to other companies?
- What percentage of my affiliate sales do you take for running my affiliate program on your servers?
- How much work is it to set up the new pages and forms I need to recruit affiliates?
- How difficult is it to get my affiliate program up and running with AssocTRAC?
- Do I need any special computer equipment or software?
- What happens when a customer is referred and makes a purchase on my web site?
- What happens when someone signs up as an affiliate?
- How secure is it for me to store all of my information on your computers?
- Will AssocTRAC work with my shopping cart, e-commerce system, and with my secure server?
- Where is all the information about my affiliates and sales stored?
- How often will I have to pay for software updates?
- How long does it take to activate AssocTRAC?
- Do I need a lot of computer experience to install or run AssocTRAC?
About Affiliate Marketing:
- What is the maximum number of people I should consider signing up for my affiliate program?
- Why would someone want to be an affiliate for my site?
- Won’t an affiliate program just add many more hours of work to my already hectic schedule?
- What is a “two-tiered” affiliate program?
What is an affiliate program?
Simply put, an affiliate is someone who sells your products or services in exchange for a commission.
When someone signs up for your affiliate program, you assign them a unique link that they can put on their web site or in their e-mail messages. Anyone who clicks this link will be directed to your web site — and if they make a purchase, your affiliate management software automatically assigns a commission to the referring affiliate. BUT, if someone clicks through from an affiliate’s link, but does not make a purchase, you owe the affiliate nothing.
Affiliates are your own personal sales team — they will promote and advertise your products or services to their entire audience… work to actively market your business… and give your products their own personal “seal of approval”… AND they do all of this without charging you any money unless they actually make a sale!
An affiliate program is a “can’t lose” proposition. It costs nothing to sign up new affiliates, and you only pay them when they make a sale for you. If they don’t make a sale, you don’t pay them a cent. It’s the ultimate in performance-based advertising!.
With your own affiliate program, you can:
- Depend on an army of motivated affiliates. Your affiliates will work day and night to promote your product or service — with no risk to you — because it’s a true “win-win” partnership! When they send you a paying customer, you pay them a commission. If they don’t make any sales, it doesn’t matter — because it didn’t cost either of you a dime!
- Advertise your business on every corner of the Web — for FREE! With hundreds or even thousands of affiliates personally recommending your products and services to their subscribers, it’s easy to get your name, your products, and your URL published across the Internet… at absolutely no cost!
- Never lose money on ineffective advertising — ever again. Unlike with other forms of online advertising, you’ll never pay a cent for “page impressions” or “click-throughs” — you ONLY pay when a sale is made. If an affiliate sends visitors to your site but produces no sales, you owe them nothing. You only ever pay for affiliate advertising when it produces a sale!
- Skyrocket your sales with third-party recommendations that are far more powerful than regular advertising! Just like recommending a movie to a friend, when your affiliates recommend your products to their customers and subscribers, they’ll feel more comfortable making a purchase from you. In fact, with a personal recommendation, you’re 400% more likely to close those sales!
- Instantly capitalize on other people’s high search engine rankings: When you sign up top-ranking web sites as your affiliates, you get all of the exposure that they’ve worked so hard to gain — without all of the work or expense! All you need to do is find site owners who have already secured a top listing in the search engines, then tell them how much extra money they can make by adding one of your affiliate links or banners to their site. They’ll make big commissions… you’ll get great visibility and increased sales… and everybody wins!
What is AssocTRAC 4.0?
AssocTRAC 4.0 is a powerful web-based service that allows you to quickly and easily start generating substantial affiliate income — even if you have no experience with affiliate programs!
With AssocTRAC 4.0, it’s easy to start signing up new affiliates and get them promoting your products and services on their web sites. No matter how many affiliates you recruit or how many different products you sell, you get the complete freedom that comes from total automation. There’s no paperwork, no manual calculations, and no order tracking. In fact, new affiliates can sign up online, receive their unique affiliate number, and begin promoting your products just minutes later — without ever leaving your web site!
AssocTRAC tracks all the sales made by your affiliates… calculates the commissions they’ve earned… and it even prints the checks!
AssocTRAC gives you TOTAL control of your affiliate program. You choose:
- The affiliate commission amount for each product you sell
- The resources you’ll include in the “welcome” package for your new affiliates
- The links and banners your affiliates will use to advertise your products
- How and where new affiliates will sign up
- How and when you’ll pay your commissions
Even if your business is a one-person operation, AssocTRAC gives you the power to compete with major corporations. You’ll have hundreds (or even thousands!) of high-traffic web sites driving people to your web site.
But best of all, AssocTRAC is the exact same system we use to run our own affiliate program — which is one of the biggest in the industry, at 70,000 members! If it works for us — and with that many members, it absolutely has to — you know it will work for you.
How do I know if starting an affiliate program is right for me?
Everyone who sells products or services on their web sites should consider setting up an affiliate program. It costs nothing to run, and with the proper software, it’s simple to run.
You don’t have to keep track of anything yourself — everything is completely automated, from signing up new affiliates to calculating commissions. All you have to do is create your links and banners, then watch your income grow as an army of salespeople work to sell your products.
With other forms of advertising (TV, radio, magazines, classified ads, etc.) you pay for an ad whether it actually generates any sales or not. With an affiliate program of your own, you ONLY pay when your affiliates make a sale. Quite simply, it’s impossible to lose money with an affiliate program!
How will using AssocTRAC benefit my affiliates?
Not only is AssocTRAC easy for you to set up and use, it’s ALSO easy for your affiliates to run. And that’s important, because a strong affiliate program begins with your solid reputation as someone who takes care of your affiliates.
With AssocTRAC, your affiliates get:
- A simple sign-up process. This is crucial! You need to make sure that affiliates can sign up for your program with the fewest possible steps. AssocTRAC generates a quick and simple affiliate sign-up form for you, then automatically creates a new affiliate account just seconds after a new affiliate signs up!
- A comprehensive affiliate welcome package. As soon as someone signs up for your program, AssocTRAC automatically sends them an e-mail explaining to them how they can easily get started promoting your products or services. A new affiliate can literally start promoting for you 5 minutes after signing up!
- A simple-to-use tracking program: Your affiliates want to be able to check — at a glance — how many commissions they have earned from you. That’s why AssocTRAC gives every one of your affiliates their own unique web site where they can view full reports on their sales, commissions, and other useful information. And each site is protected with a unique username and password, so your affiliates know that their confidential information is secure.
- An easy-to-understand commission structure: AssocTRAC lets you set commissions as either a dollar value (i.e., your affiliates receive $5 on the sale of a $15 product) or as a percentage (i.e., your affiliates get 25% of each sale they make). And unlike many programs that force you to decide on one commission for all of your products, with AssocTRAC, you can assign a different percentage or dollar value to every product you sell!
Isn’t starting an affiliate program complicated?
There’s nothing complicated about starting an affiliate program — unless you consider sitting back and having other people make money for you complicated!
In less than one day, anyone with basic computer skills can have AssocTRAC up and running — AND be signing up eager new affiliates. Our comprehensive online help system will guide you step-by-step through the process of integrating AssocTRAC into your web site and ordering system. Professional video tutorials will show you how to perform common tasks and manage your affiliate program.
If you need one-on-one assistance with any aspect of AssocTRAC, you can contact our support staff at any time by e-mail, or through our live chat system on the Web. And if you’re still not convinced that you’re ready to install AssocTRAC yourself, just let us know and we’ll do it for you!
What if I decide AssoTRAC isn’t for me after I’ve started using it?
We’re so sure that AssocTRAC will become an indispensable tool for your online marketing strategy, we’d like you to try it for 90 days — risk-free! Once you’ve had the opportunity to sit back and watch your affiliate income pour in, we’re confident that this is one guarantee you won’t want to take advantage of!
But even if you DO take advantage of it, we’ll gladly refund the purchase price AND let you keep all of the affiliates you’ve signed up during that period — no questions asked!
If a visitor doesn’t buy anything at first, but returns later and makes
a purchase, will the referring affiliate still earn a commission?
Yes! AssocTRAC uses “cookie” tracking technology to identify the visitors who are referred by your affiliates. When someone clicks through from an affiliate’s site to your site, AssocTRAC automatically sends a “cookie” to their computer. If they return the next day — or six months from now — AssocTRAC will recognize the cookie, and will credit the appropriate affiliate with the sale.
Can an affiliate earn commissions for multiple products that I sell on separate order forms?
Yes! AssocTRAC can track sales and assign commissions for an unlimited number of products, whether you sell them on individual order pages or through advanced shopping cart software. And you can even customize affiliate promotions to direct visitors to different pages on your site!
How easy is it to add products to AssocTRAC and begin tracking sales?
After you integrate AssocTRAC with your web site and ordering system, any new products you add to your site are automatically added to your AssocTRAC product database. With AssocTRAC, there’s no need to constantly review your stock or keep your database up-to-date — because it’s all automatic!
The first time one a new product is purchased through the shopping cart on your site, AssocTRAC automatically adds the product to your database and sets the default commission amount — OR you can set a unique commission for that product.
And at any time, AssocTRAC can generate an up-to-the minute report so you can see how many sales and commissions have been generated for any product in your database. Or if you like, you can view a complete report of all affiliate activity for any month, giving you an overview that shows exactly how much you’re making with your affiliate program.
Can I add new products to my database manually?
Yes. Even though AssocTRAC handles all your routine chores for you (such as signing up affliates, tracking sales, and assigning commissions) you always have the option of manually adding new products, affiliates, and sales to your database.
So, for example, if you’re adding a very expensive product to your catalog, you may want to enter it manually so that you can set a unique commission for that product right away before any sales are made. This manual entry option also lets you add new affiliates who sign up by mail, or enter sales that are made by phone, fax, or in your brick-and-mortar store. You have the freedom to access and change any information in your database in any way you like, while still letting AssocTRAC’s powerful automation take care of routine chores “behind the scenes.”
Will AssocTRAC’s payment system work with my current bookkeeping system?
AssocTRAC is designed to integrate seamlessly with Intuit Quickbooks. If you use Quickbooks to manage your business finances, you can export your commission report directly to Quickbooks. You can even use it to automatically generate and print your affiliate commission checks!
Even if you don’t use Quickbooks, AssocTRAC streamlines the payment process for you. You can easily export your payment data to a .csv file that you can view in most financial management software or a spreadsheet program like Microsoft Excel.
Can I calculate commissions based on a percentage of the sale price?
Yes! You can set a unique commission for each product that is either a dollar amount or a percentage of the sale price — the choice is yours.
Can I credit an affiliate if they refer a sale by phone or fax?
It’s easy to manually add offline sales to your AssocTRAC database, so you can even credit your affiliates when their customers order by phone or fax. And if you make a lot of offline sales, AssocTRAC support staff can help you implement our advanced offline tracking feature, which uses a “publication number” or “promotion number” to ensure that all offline sales are credited to the referring affiliate.
This feature alone will cement your reputation as someone who deals with their affiliates fairly and honestly — which translates to even more people signing up for your program!
Some people avoid clicking a link on a web site if it’s obviously an affiliate link. Are there ways my affiliates can get around this?
Some web users — especially more advanced ones — prefer not to click on an affiliate link that includes long strings of complicated tracking numbers. That’s why AssocTRAC lets you assign unlimited “keywords” to every one of your affiliates.
Keywords give your affiliates the ability to create attractive, natural-looking links without any long strings of numbers. And they can even pick keywords that are relevant to their specific site, making it even more likely that their visitors will click the affiliate link and make a purchase!
Can I communicate with my customers or affiliates directly through AssocTRAC?
AssocTRAC’s powerful e-mail management system gives you the power to communicate effectively and personally with all your affiliates. Just minutes after a new affiliate signs up, they’ll receive your “welcome” message, which does all of the following automatically:
- Greets the new affiliate by name
- Tells them their unique affiliate number and password
- Gives them information on how they can access their unique affiliate report site for up-to-the-minute information on sales and commissions they have generated
- Shows them step-by-step how to get started using your promotions right away
Once new affiliates have joined your program, you can send them a personal e-mail message anytime, or you can export a complete list of contact information for all of your affiliates to use in another e-mail management program.
You can even create an e-mail message to send to a select group of your affiliates — for example, all the affiliates who have sold a specific product, or who signed up during a specific time period.
Can I download a mailing list of my affiliates?
Absolutely. You can use AssocTRAC to make a file with contact information for all your affiliates, then download the list and use it whenever you like.
Will my customer or affiliate information be used for promoting your products or sold to other companies?
NO! Your customers and affiliates are just that — yours. We will never use any of the information related to your business for any reason. Period. You have our guarantee.
We recognize that your affiliates belong to you — so unlike many of the large affiliate program service providers, we make sure that you always have a complete list of your affiliates’ contact information at your fingertips. We’ll never contact any of your affiliates or hold your list of affiliates hostage.
What percentage of my affiliate sales do you take for running my affiliate program on your servers?
How does zero sound to you?
The big affiliate service providers actually charge you a percentage of each sale that an affiliate makes — so the more successful your affiliate program is, the more it will cost you. We think there’s a better way!
Rather than penalize you for creating a successful affiliate program, we simply charge you a low monthly fee — no matter how many affiliates join your program, and no matter how many sales they make.
This monthly fee goes toward around-the-clock monitoring of the AssocTRAC servers, so we can make sure they never go down. Your fee also goes toward our constant improvements and upgrades to the system — which get passed along to you as free lifetime software upgrades!
How much work is it to set up the new pages and forms I need to recruit affiliates?
AssocTRAC comes with everything you need to set up your site, start recruiting affiliates, and begin automatically signing them up. We even include the text for the “welcome” e-mail you send out to a new affiliate to greet them and give them their account information.
And because these forms are fully customizable, you can alter them to reflect the style and design of your site. Your affiliates never need to know that your affiliate program is being hosted by someone else..
How difficult is it to get my affiliate program up and running with AssocTRAC?
You can set up a thriving affiliate program in just four simple steps:
Step #1: Connect your web site to AssocTRAC. There’s no software to install, nothing to download, and no code to write! Simply follow the instructions in our online help system to set up your ordering system so that it will send your order information to the AssocTRAC database — and you’re done!
Step #2: Customize your affiliate program. Using a simple “point & click” interface, add products to your database, customize your affiliate “welcome” package, and set the commissions you’ll pay on each sale.
Step #3: Start recruiting 100’s — or 1000’s! — of affiliates. We’ll give you detailed instructions on how to set up a sign-up page and a resources page for your affiliates. Plus, we’ll give you all the tools that you’ll need to start recruiting immediately — using the same strategies we’ve used to recruit over 70,000 affiliates!
Step #4: Manage your program “on the fly.” With AssocTRAC, it doesn’t matter if you have 10 affiliates or 10,000 — you can always make changes, add new products, and view up-to-the-minute reports with just a few clicks of your mouse.
Do I need any special computer equipment or software?
Because AssocTRAC is hosted on our web servers, you do not need to install it on your computer. This means that you can use almost any computer with Internet access to manage every aspect of your affiliate program.
When you purchase AssocTRAC, you will need to integrate it with the ordering system you currently use on your web site. To read about requirements for integrating AssocTRAC with online ordering systems, read our Requirements page.
What happens when someone signs up as an affiliate?
When someone fills out your online form to register as an affiliate, AssocTRAC instantly creates an new account for them and saves all their contact information in its online database. Within minutes, the new affiliate receives a personalized e-mail with the following information:
- Their unique affiliate number and password
- Information on how they can access their unique affiliate report site for up-to-the-minute reports on sales and commissions they have generated
- Step-by-step instructions on how they can get started using your promotions right away
AssocTRAC will automatically create their unique affiliate report site and begin tracking any sales and commissions generated by the new affiliate. Finally, AssocTRAC will e-mail you a copy of the affiliate application to notify you that a new account has been created.
Plus, if the new affiliate has been referred to your program by one of your existing affiliates, AssocTRAC will also send a personalized e-mail to the original affiliate, notifying them that they have successfully referred a “sub-affiliate” who will be earning additional “second-tier” commissions for them.
What happens when a customer is referred and makes a purchase on my web site?
When a customer clicks through an affiliate link and makes a purchase on your web site, AssocTRAC updates the affiliate database to give the referring affiliate credit for the sale. The affiliate (and you) can view their commission reports with the new sale instantaneously.
If that affiliate was originally referred to your program by another affiliate, the other affiliate earns a small “second-tier” commission (which can be as large or small as you wish).
Next, a copy of the order gets e-mailed to you for you to save in your e-mail box for backup. Finally, AssocTRAC automatically sends an e-mail to the referring affiliate (and, if applicable, to their “sub-affiliate”), notifying them that a sale has been placed under their affiliate number and they have earned a commission.
How secure is it for me to store all of my information on your computers?
Your data is stored on the very same secure servers that we use to administer our own affiliate program — 70,000 members and growing! — so we have an extra incentive to be sure that all information about sales, products, and affiliates is highly protected. Our secure servers use advanced encryption and password protection. All storage equipment is monitored by our highly trained staff, and all data on our servers is backed up every 15 minutes.
Will AssocTRAC work with my shopping cart, e-commerce system, and with my secure server?
Yes. AssocTRAC is designed to easily work with almost any shopping cart or online ordering system.
If you have any trouble getting your system to work with AssocTRAC, help is always just a click away. When you purchase AssocTRAC, you automatically receive free lifetime technical support.
Where is all the information about my affiliates and sales stored?
All the data for your affiliates (like name, address, etc) and all their sales data (like number of visitors and sales per affiliate) are stored in a fast database on our server. It is also saved in real time onto a second backup drive. Every 15 minutes, the data is saved to a text file on a third drive. Each night, the data is saved again to another hard drive on a different server. Finally, each week all your information is transferred to DAT tape.
Information about your affiliates and sales is crucial to your business (and ours!) so we have taken a huge number of precautions to ensure that your data is safe, safe, and safe.
Also, because we own and manage the servers, you will not have the problem of your ISP installing new updated software (which they do often) and crashing your affiliate program. We know how updates can affect your database and the way it integrates with your ordering system, so we are able to ensure that your service is never interrupted even during software updates.
How often will I have to pay for software updates?
How does never sound?
That’s the beauty of having AssocTRAC hosted on our own servers, but linked to your web site. We update the software for you automatically when new versions and features are available.
That means you get all the new features and updates FREE. You don’t have to call us every month and see if there are updates, and then try to install them on your server yourself we do it automatically for you.
How long does it take to activate AssocTRAC?
Once you place an order for AssocTRAC, you’re only minutes away from a whole new income stream. We’ve set up the ordering system so that the minute you place your order, all of your support information is e-mailed directly to you — including everything you need to integrate AssocTRAC with your web site and ordering system immediately.
Do I need a lot of computer experience to install and run AssocTRAC?
Even if you’re a complete “newbie”, our easy-to-follow instructions will have you up and running in no time.
When you order AssocTRAC, you’ll get a comprehensive integration manual that walks you through every step of getting you up and running — plus a help file that gives you information on more than 50 different topics related to running and managing your affiliate program. In addition, we have a highly trained staff of online support agents waiting to chat with you 6 days a week so that we can help you over any hurdles.
And even if a problem should arise that makes it difficult for you to get AssocTRAC working on your computer, remember that help is just a click away. If you’re not the type who enjoys the “technical side” of your online business, just let us know! We can arrange to have our integration specialist work with you to get AssocTRAC seamlessly integrated with your site in just a few hours.
What is the maximum number of people I should consider signing up for my affiliate program?
The sky’s the limit! Because you only pay an affiliate when they actually make a sale, an affiliate program is a risk-free proposition. The more people you sign up, the more your products are advertised, and the higher your sales figures climb. And AssocTRAC has no limit to the number of affiliates it can manage — in fact, it easily handles our 70,000-member program!
Why would someone want to be an affiliate for my site?
First, it’s totally free for someone to join your affiliate program. There are no hidden fees, no risk, and no obligations — after they sign up, they can do as much or as little as they wish to advertise your products and services.
Second, it’s easy and simple to get set up and start earning commissions right away. All someone has to do is take the affiliate link you give them, post it on their web site, and wait for the commissions to start rolling in! They don’t need a shopping cart or a process for shipping products, so your affiliate program is a stress-free, simple way for them to make some extra money.
In fact, there are plenty of people who make a very good living doing nothing but selling affiliate products. In the industry, these affiliates are known as “super affiliates,” and if you’re lucky enough to sign up one or two of them, you’ll be amazed at what a huge difference they can make to your bottom line.
Won’t an affiliate program just add more hours of work to my already hectic schedule?
With AssocTRAC 4.0, running an affiliate program takes virtually no time at all. It’s all automatic — from greeting a new affiliate to producing the monthly commission checks.
Once you set up AssocTRAC, you can sit back and watch the sales come rolling in. Of course, you’ll have even more success if you spend time coming up with new products and promotions — but you have the freedom to do as much or as little as you wish. AssocTRAC will take care of the routine chores and allow you to focus on growing your business instead of running it.
What is a “two-tiered” affiliate program?
With AssocTRAC, you can put the power of a two-tiered affiliate program to work for you.
A two-tiered affiliate program is one where your affiliates work to recruit even MORE affiliates for you. These new affiliates become the “sub-affiliates” of your existing affiliates. Let’s look at an example of how this works:
Say your site sells model cars for $100 each. You have just purchased AssocTRAC, and your first affiliate has just signed up. (Let’s call him Joe.) Joe earns a 20% commission on each sale he refers, so each time he successfully refers a buying customer to your site, Joe gets $20 and you get $80.
Impressed by Joe’s success, you encourage Joe to tell his customers, subscribers, friends, and family about the easy money he is making just by sending traffic to your model car web site. Anyone that he refers will become one of his sub-affiliates, and he will earn an additional commission on every sale THEY refer.
Let’s say you set the sub-affiliate commission amount to 5%. Joe tells his friend Susan about your program and she signs up, becoming his sub-affiliate. When Susan makes her first sale, the payout will look like this:
Sale Price: $100
Susan’s commission: $20
Joe’s commission: $5
Your net revenue: $75
Susan’s happy — she just made $20 for not much work. Joe’s REALLY happy — he made $5 just for mentioning your program. And you’re absolutely ecstatic — because your affiliates are actively recruiting new affiliates for you, and you’re on your way to getting hundreds of affiliates and sub-affiliates working day and night to make your sales FOR you!